Camilia® : already thirty years of smiling in Canada!
Did you know that Camilia® was launched first in Canada? In fact, it has been 30 years since Camilia® was developed, with its special single-dose form and its unchanged formula. It was in November 1993 that the first order was sent to a pharmacy in Quebec. Since then, Camilia® has become the number one teething medication in Canada and is enjoyed by parents and toddlers over the years!
In order to celebrate this 30th anniversary, various actions have been carried out by the Boiron Canada teams! Publications on social networks, a special promotional video, a specific banner on their website (https://www.boiron.ca/en/) or a Newsletter sent to their community 😊
So many digital actions … but not only!
For several years now, Boiron Canada has been present at the Baby Show in Toronto, a biannual trade show specialized in baby products. For this 2023 edition, which took place on April 15th and 16th, a special 30 years Camilia® contest was organized! All this on a stand with the colors and the effigy of the 30th anniversary of this successful product.
To celebrate this special year, an internal event was organized with all the Boiron Canada teams! Dressed in pink and white, the teams played the game “Who is this baby?” (several pictures of the team members at the age of taking Camilia® were displayed), with a small gift box for the winner!
Boiron Canada is proud to celebrate 30 years of smiles… and the story continues!
The years have passed, as have the Camilia packagings! Discover this evolution in pictures.